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Glossary

Terms and Definitions

A

API Key A unique identifier used to authenticate external systems with ConnectGain APIs. API keys are prefixed with cg_ and are scoped to organizations.

Automation Rule A configuration that automatically performs actions when specific triggers occur (e.g., assign conversation when message received).

Assignee The team member assigned to handle a contact, deal, conversation, or task.


B

Bot Flow A visual workflow builder for creating automated chatbots that can interact with customers through conversations.

Broadcast Campaign A marketing campaign that sends messages to multiple contacts simultaneously via SMS, WhatsApp, or other channels.


C

Channel A messaging platform integrated with ConnectGain (WhatsApp, Messenger, Instagram, Telegram, Email, SMS).

Channel Account A connected instance of a messaging channel (e.g., a specific WhatsApp Business account).

Contact A customer or lead record in the CRM system, containing information like name, phone, email, and custom fields.

Conversation A message thread between a contact and your team, containing multiple messages across a channel.

Custom Field User-defined fields added to contacts, deals, or other entities to store additional information.


D

Deal A sales opportunity tracked through stages in a pipeline, with value, probability, and expected close date.

Dashboard Widget A customizable component on the dashboard that displays specific metrics or data visualizations.


E

Edge Function A serverless function hosted on Supabase that handles business logic, integrations, and API endpoints.


F

Filter A condition applied to lists (contacts, deals, conversations) to show only matching items.


G

Grid View A card-based display mode for viewing contacts, companies, or other entities.


H

HMAC Signature A cryptographic signature used to verify webhook authenticity and prevent unauthorized requests.


I

Import The process of bulk loading data (contacts, companies) from CSV files or external systems.

Inbox The unified messaging center where all conversations from all channels are displayed together.


K

Kanban Board A visual board view for deals, showing stages as columns and deals as cards that can be dragged between stages.

Kommo A CRM system that can be integrated with ConnectGain for importing leads and contacts.


M

Message An individual communication sent or received through a channel, part of a conversation.

Message Template A pre-defined message format that can be reused, often with variable placeholders.


N

Note A text annotation added to a contact, deal, or conversation to document interactions or information.

Notification Log A record of campaign message delivery attempts and status for tracking campaign performance.


O

Organization A company or business entity using ConnectGain. Users belong to organizations and data is scoped to organizations.


P

Pipeline A sales process with defined stages (e.g., Lead, Qualified, Proposal, Closed Won) through which deals progress.

Probability The likelihood (0-100%) that a deal will close successfully, used for revenue forecasting.

Profile A user account record containing name, email, role, and organization membership.


Q

Quick Reply A pre-defined message template that can be quickly inserted into conversations for common responses.


R

Real-time Live updates that appear automatically without page refresh, powered by WebSocket connections.

RLS (Row Level Security) Database-level security that restricts data access based on user permissions and organization membership.


S

Stage A step in a sales pipeline (e.g., "Lead", "Qualified") representing where a deal is in the sales process.

Subscription A paid plan that determines feature access, usage limits, and billing for an organization.


T

Tag A label applied to contacts, deals, or conversations for categorization and filtering.

Task A to-do item assigned to a team member, often related to a contact or deal, with due dates and priorities.

Template A reusable message format, especially for WhatsApp Business API approved message templates.


U

Unified Inbox The central inbox that displays all conversations from all connected channels in one place.

Use Case A specific business scenario demonstrating how ConnectGain features solve real-world problems.


W

Webhook An HTTP callback that sends event notifications to external systems when specific events occur in ConnectGain.

Widget A customizable dashboard component that displays specific metrics or data.


Z

Zone (Timezone) Time zone settings used for scheduling campaigns, setting business hours, and displaying timestamps.


Acronyms

API - Application Programming Interface B2B - Business to Business CRM - Customer Relationship Management CSV - Comma-Separated Values JWT - JSON Web Token OAuth - Open Authorization RBAC - Role-Based Access Control RLS - Row Level Security SLA - Service Level Agreement SMS - Short Message Service UI - User Interface UUID - Universally Unique Identifier


Last Updated: January 2025